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Marketing is not synonymous with advertising- a comprehensive marketing strategy is best implemented in terms of the 4 Ps of the marketing mix. In a
Marketing is not synonymous with advertising- a comprehensive marketing strategy is best implemented in terms of the 4 Ps of the marketing mix. In a short essay, with specific reference to a small business, discuss the salient features of each of these elements of the mix to ensure the model works cohesively.
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