Marketing It's time to plan how to spend the next year's Marketing budget. Currently, we use a mix of web ads (a combination of banner ads and social media), print ads in trade publications, and booths at trade shows to gain new customers. We plan to spend $250,000 next year on these marketing venues, and we'd like you to put together a recommendation on how to distribute these funds. We have historically seen a 100% return from web ads, 150% return from print ads, and 75% return from trade booths. Trade show booths are expensive and have our lowest returns, but they help us build and maintain relationships that can make the efforts of our sales team easier in the long run. The minimum we would usually invest here is 25% of our budget. Print ads are surprisingly lucrative, but there are only so many publications in which our ads would be useful. We like to keep this budget tied to our web advertising budget. We don't want to spend more then two-thirds of our web budget on print ads. All that said, we would like some input from you. Our Sales team has indicated that we might be underestimating the ROI for trade shows given the number of times they've made deals based on continuous conversations over the course of several trade shows, which is admittedly a complicating factor. Based on their figuring, we could be getting as much as 100% return on trade shows. They argue that we should be spending more here. What are your thoughts on this? We are considering changing our ratio of print to web spending. How much would we need to refigure this ratio for it make a difference to your recommendation? Finally, we've been speaking with a consulting firm about our web ads. We think that we should be getting a better return, and they agree. They think that they can increase our web ROI to 125%. We were wondering if this would change how we allocate our budget. Also, do you think that their price of $25,000 a year is worth it? Marketing Venue Web Print Booths ROI 100% 150% 75% Marketing It's time to plan how to spend the next year's Marketing budget. Currently, we use a mix of web ads (a combination of banner ads and social media), print ads in trade publications, and booths at trade shows to gain new customers. We plan to spend $250,000 next year on these marketing venues, and we'd like you to put together a recommendation on how to distribute these funds. We have historically seen a 100% return from web ads, 150% return from print ads, and 75% return from trade booths. Trade show booths are expensive and have our lowest returns, but they help us build and maintain relationships that can make the efforts of our sales team easier in the long run. The minimum we would usually invest here is 25% of our budget. Print ads are surprisingly lucrative, but there are only so many publications in which our ads would be useful. We like to keep this budget tied to our web advertising budget. We don't want to spend more then two-thirds of our web budget on print ads. All that said, we would like some input from you. Our Sales team has indicated that we might be underestimating the ROI for trade shows given the number of times they've made deals based on continuous conversations over the course of several trade shows, which is admittedly a complicating factor. Based on their figuring, we could be getting as much as 100% return on trade shows. They argue that we should be spending more here. What are your thoughts on this? We are considering changing our ratio of print to web spending. How much would we need to refigure this ratio for it make a difference to your recommendation? Finally, we've been speaking with a consulting firm about our web ads. We think that we should be getting a better return, and they agree. They think that they can increase our web ROI to 125%. We were wondering if this would change how we allocate our budget. Also, do you think that their price of $25,000 a year is worth it? Marketing Venue Web Print Booths ROI 100% 150% 75%