Marketing Management and the COVID-19 Pandemic

Research indicates that the COVID-19 pandemic might remain part of human realities for another year or so, with a second wave currently threatening another full or partial lockdown in some parts of Canada and the world. Human lives are being lost daily owing to low immunity and resistance to the infection. Undoubtedly, the availability of pharmaceutical products to boost the immune system would help combat the pandemic.

You've just been made the marketing manager of the organization you work for at Moose Jaw, Canada. Your organization is a manufacturer of a new set of pharmaceutical products to boost the immune system against COVID-19 viral infection. You have been asked by your organization's top management to produce a marketing plan to sell these products in Canada. Also, your report should contain a plan to expand into other markets and regions of the world. Your plan should include but not limited to the following elements:

Market segmentation plan

Identification of the target market

The positioning of your brand using the perceptual maps

A positioning statement for your products

Branding strategy for the products

Develop a pricing strategy for the products

Develop a distribution plan for the products

Develop a promotional mix for marketing the products.

Discuss the marketing research tools that would be required for marketing decision-making for these products.

this project report should be EXPLAIN In brief please be make sure.