Marketing management decisions in a fast-changing world is both an art and a science. To provide context, insight, and inspiration for marketing decision-making, organizations must process comprehensive, up-to-date information about micro and macro trends, recognizing the marketing environment is constantly presenting new opportunities and threats. In answering the below requirements, make sure you introduce the organisation, the product/service offered and the market.

You are beginning the annual planning process with your marketing team to develop and shape your marketing strategy for the year ahead.