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Marketing Management: EssaY: Why need to conduct a market research? How the components of a modern marketing information system help the marketing management system? According
Marketing Management:
EssaY:
- Why need to conduct a market research?
- How the components of a modern marketing information system help the marketing management system?
- According to Philip Kotler:
" Authentic marketing is not the art of selling what you make but knowing what to make". Justify the statement.
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