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Marketing Management: EssaY: Why need to conduct a market research? How the components of a modern marketing information system help the marketing management system? According

Marketing Management:

EssaY:

  1. Why need to conduct a market research?
  2. How the components of a modern marketing information system help the marketing management system?
  3. According to Philip Kotler:

" Authentic marketing is not the art of selling what you make but knowing what to make". Justify the statement.

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