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marketing management i need some explanations 1. Lush company has reached up the following objectives and set up the relevant programmes for the 20162019 planning
marketing management
1. Lush company has reached up the following objectives and set up the relevant programmes for the 20162019 planning period as listed below: - Lush suntan lotions were ready to be introduced at an expected sale of 50m pounds by 2016. - Lush skin care products are to be promoted to the affluent men for a target of 100m pounds at the end of 2019. - Lush company wanted to reach a target sale of 12.5% of the 10,000m expected total market size in 2019. - Lush perfumes made from country flowers were to be introduced generating 150m pounds during the planning period. - T-Shirts sponsoring animal rights activists are ready to be given away to purchasers of Lush shampoos and soaps for women. A sale boost of 200m pounds is expected by 2019. - Forecasted sales were expected to reach 50% over the current sales of 500m pounds. a. Draw and illustrate a gap analysis graph in response to the above. b. Work out the c. If the net profit is 10% of sales and assets are 1000m, formulate a corporate objective statement for Lush for 2019. Show your calculations i need some explanations
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