Question
MARKETING MANAGEMENT QUESTIONS 1. What is Brand? 2. What are Brand Roles? 3. What is Brand Equity and its benefits? 4. What are Dimensions of
MARKETING MANAGEMENT QUESTIONS
1. What is Brand?
2. What are Brand Roles?
3. What is Brand Equity and its benefits?
4. What are Dimensions of Branding?
5. What are Branding Decisions?
6. Packaging and Labelling: Essentials Brand Elements
7. What are packaging, its benefits, and effective ways of packaging?
8. What is labelling and its requirements?
9. What is warranty and service agreement? How this establish brand?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
