Marketing Management Subject

Instructions:

Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position. Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

Answer the below question in at least 350 words and include APA formatted references to validate your opinions.

Q- For many years, Kodak was a leading U.S. firm. Use the five-forces model to assess the reasons for Kodaks failure and bankruptcy today.