Marketing Management

The purpose of this project is to develop a marketing plan for marketing a product or service within the Saudi Market. Each group should determine what product or service best matches the selected industry and market.

I Choose (Cloud Kitchen in Riyadh)

1. Introduction 2. Situation Analysis Company and Country Overview Talk about culture, politics, environment of the country you chose. 3. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) 4. Marketing Strategy (This would primarily include applying the marketing mix - the 4P's and in case of services the 7P's) {Product, Price, Place, Promotion, Process, Physical Evidence and People} 5. Findings 6. Conclusion

I Choose (Cloud Kitchen in Riyadh)