Question
Marketing Management Week 1 Assignment 3 Assignment 3: Marketing Strategy A firm that markets a drink called Trace Water has hired you to develop its
Marketing Management Week 1 Assignment 3
Assignment 3: Marketing Strategy
A firm that markets a drink called Trace Water has hired you to develop its marketing strategy. Seehttp://www.tracenatural.com/for more information.
In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:
- What value are you creating with this product?
- Which of Michael Porters basic strategies, covered in this weeks lectures, will you use to market this product?
- Why did you select this specific strategy? Is it the most suitable one?
Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.
Name your presentation SU_MKT3010_W1_A3_LastName_FirstInitial.ppt.
Submit to theW1: Assignment 3 DropboxbyTuesday, August 9, 2016.
Assignment 3 Grading Criteria | Maximum Points |
Discussed the value created with this product in a 15- to 20-slide Microsoft PowerPoint presentation. | 10 |
Selected the Michael Porter strategy used to market this product. | 10 |
Discussed the reason for selecting this strategy and supported its suitability. | 10 |
Used the notes feature to incorporate relevant material not included on the slides. | 10 |
Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. | 10 |
Total: | 50 |
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