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marketing managers at Omaha Steaks used airlines' databases to mail a special offer to lent flyers. Eight weeks after shipping the steaks to the frequent
marketing managers at Omaha Steaks used airlines' databases to mail a special offer to lent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to ffer, the company's sa
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Foundations of Operations Management
Authors: Larry P. Ritzman, Lee J. Krajewski, Manoj K. Malhotra, Robert D. Klassen
3rd Canadian Edition
132317532, 978-0133076783, 133076784, 978-0132317535
