Question
Marketing managers routinely commission marketing research studies to identify new ways to segment their market.This is done in order to: 1)Make their current positioning more
Marketing managers routinely commission marketing research studies to identify new ways to segment their market.This is done in order to:
1)Make their current positioning more effective
2) Identify new selling opportunities
3)Launch a flanking attack on competitors
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
