marketing metrics

Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices. These products are sold online and through electronics retailers. There are numerous competitors, including Jawbone, Audiovox, Sony, Spracht, Philips and Uniden. Product examples include the Spracht Aura Blu Note ($49$79) and the Bose Soundlink ( $299 ). Spracht is targeting the 24 to 40 year old market, making up 25% of the U.S. population (currently estimated at 309 million individuals). Spracht 2010 U.S. sales were $3.05 million. Research shows that $1.84 million were purchased by the target demographic. Calculate the brand development index for Spracht. Report your answer calculated to two decimal places. Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices. These products are sold online and through electronics retailers. There are numerous competitors, including Jawbone, Audiovox, Sony, Spracht, Philips and Uniden. Product examples include the Spracht Aura Blu Note ($49$79) and the Bose Soundlink (\$299). U.S. national sales of portable wireless speakers were $85.0 million for 2010 the latest year for which data are available). Of this amount, the 24 to 40 year old segment accounted for $30.0 million. This segment makes up 24% of the U.S. population (currently estimated at [309] million individuals. Calculate the category development index ( 24 to 40 year olds) for portable wireless speakers. Report your answer to two decimal places. Your Answer: The hearing aid battery market has been quietly, but steadily, growing. This growth is attributed to an aging population and the improvement in hearing aid technology. Zinc air replacement batteries use air outside the battery as a source of power. There is a tab on the battery which seals the air holes to ensure freshness until the customer is ready to use the battery. To activate the battery, simply remove the tab, wait one minute to allow air to enter and activate the ingredients, and insert the battery into your hearing air. Zinc air batteries last 3 to 21 days, depending on the actual hearing aid and battery size. Costco is a major competitor in this market. In 2010 Costco reported 11.3 million zinc battery customers, who purchased a total of $1.71 billion of disposable hearing aid batteries. In the United States there were 48.3 million disposable hearing aid battery customers, who purchased $4.45 billion in this category. Calculate the heavy usage index for Costco customers. Report your answer rounded to two decimal places. Mobil 1 is a leading synthetic motor oil. Competitors include Quaker State and Castrol. Synthetic oils can deliver crucial advantages to your engine: long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines. As the price of engine repairs increases, more consumers are considering synthetic motor oil. The industry is targeting owners of mid to high range import vehicles, such as BMW, Mercedes, Lexus, Acura and Range Rover. Mobil reported 2010 U.S. sales for Mobil 1 of $24.2 million. Based on company research, Mobil estimates category sales to Mobil 1 customers of $0.2 million. Calculate Mobil's share of requirements for its synthetic oil brand. Report your answer to two decimal places. Your