Marketing Mix: Based on the chosen positioning strategy (a mass-encompassing brand for Air Canada), needs to come up with the 4P's of Air Canada.

Additional information: Target Market: Low Income/Lower Middle-Income people in Canada

***Don't come up with an existing product. Come up with NEW 4P's ***Please related to target market and positioning strategy with 4p's

Requirement:(answer to these 4p's)

Product:Discuss the overall product strategy for the business division. As part of this section, you can discuss the complexity/type of product(s), the product mix breadth and depth, as well as branding. A business division will oftentimes have multiple products/brands in its portfolio. Which do you think the business division should prioritize? You might also want to consider if there are any gaps in the product assortment that you believe could be filled with a new product/service.

Place:It is important to realize that place is not just about locations, but also about distribution channels. Retail companies can also discuss retail strategy. As part of this section, you can discuss the channel structure, channel strategy and distribution intensity. Price:Discuss your overall pricing strategy. As part of this section, you can discuss the pricing method, the pricing strategies and any pricing tactics that you will be using.

Promotion: Discuss your overall promotions strategy. Will you be making use of an integrated marketing communications campaign? What types of promotion will you be using? This section should answer the question of how you will communicate and appeal to your target market.