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Marketing mix element product consists of:a . Channels, coverage, locations, inventory, logisticsb . List price, discounts, allowances, payment period, credit termsc.Variety, quality, design, features, brand
Marketing mix element product consists of:aChannels, coverage, locations, inventory, logisticsbList price, discounts, allowances, payment period, credit termsc.Variety, quality, design, features, brand name, packagingd.Advertising, personal selling, sales promotion, public relations
Marketing mix element product consists of:aChannels, coverage, locations, inventory, logisticsbList price, discounts, allowances, payment period, credit termsc.Variety, quality, design, features, brand name, packagingd.Advertising, personal selling, sales promotion, public relations
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
9781119563099
