Marketing of a new Bariatric Unit at Boca Raton Regional Hospital

• Specific goals and SMART objectives
• Detailed explanations of product, price, place, and promotion of the project type chosen
• Supporting information for this initiative (For example, this may include information on the market audit, target audience, and demographics).
• Marketing strategy and business communication standards to be used
• Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan)
• Description of any benchmarks from other competitors or industries
• Specific marketing actions
• Specific explanations of necessary budget, revenue, and staff
• Limitations to implementing the plan