Marketing plan

1. Select an existing company and make a new product or service. The product or service that you select must cover all the components of the marketing plan indicated in the Guide to preparing a marketing plan, provided in the module. Also, keep in mind that in subsequent modules you will be required to work with the same product or service.

2. Guide to make a marketing plan and elaborates sections II to VIII of the plan. These parts correspond to:

a.Objectives of the marketing plan b.External analysis c. internal analysis d.Product description e. Competitor analysis f. SWOT analysis (SWOT) g.Segmentation and target market