Marketing plan.

a team is recruited by the company TimHorton's for McCaf . A client wants this team to carry out a thorough study ofthe market for Ontario, to determine the best strategy for them.

a marketing plan.

cover the following areas:

o Introduction to the brand and its market (Canada/Ontario)

o Current marketing mix (4 P's)

o Macro level analysis (DEPSET)

o Micro level analysis (Industry five-forces model)

o Recommendations:

Segmentation, Targeting and Positioning

Recommendation marketing mix (4 P's)

o Conclusion

need to clearly engage into a thorough analysis of the marketing plan and

critically analyze the market and the brand

Recommendations & Conclusion

References