Question
Marketing plan. a team is recruited by the company TimHorton's for McCaf . A client wants this team to carry out a thorough study ofthe
Marketing plan.
a team is recruited by the company TimHorton's for McCaf . A client wants this team to carry out a thorough study ofthe market for Ontario, to determine the best strategy for them.
a marketing plan.
cover the following areas:
o Introduction to the brand and its market (Canada/Ontario)
o Current marketing mix (4 P's)
o Macro level analysis (DEPSET)
o Micro level analysis (Industry five-forces model)
o Recommendations:
Segmentation, Targeting and Positioning
Recommendation marketing mix (4 P's)
o Conclusion
need to clearly engage into a thorough analysis of the marketing plan and
critically analyze the market and the brand
Recommendations & Conclusion
References
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