Marketing Plan Assignment: Written paper pages (plus title page) with proper formatting, that clearly identifies your marketing plan. Include at least FOUR outsideacademic resources besides the textbook.

Use the outline below and the material inappropriate textbook chapters to aid you in your plan creation. Note that each section below needs to be included in your final plan submission and contains a depth of research and material for the highest point allocation considerations. Also thoroughly review the grading rubric to ensure you meet all of the technical deliverables (the list is extensive). The inclusion of each of the below deliverables will greatly enhance your project grade.

• • Company Description
  • Business Mission
  • Marketing Objective
  • Situation Analysis
    • Industry Analysis
    • SWOT Analysis
  • Marketing Strategy
    • Target Market Strategy
    • Marketing Mix
      • Product
      • Placement (Distribution)
      • Promotion
      • Price
  • Implementation, Evaluation, and Control
    • • • Marketing Research
        • Organizational Structure
        • Implementation Timetable
        • Summary

At the conclusion of this project, you will have a good idea of how to develop a basic Marketing Plan regardless of the product or service you choose, typical resources to utilize and confirm whether or not the target market is a viable one, and why. Do not try to accomplish a well-designed Marketing Plan in the last two weeks before the due date as high quality is the expectation and this project accounts for 15% of your course grade. "Eat the elephant one bite at a time :-)! I look forward to reading your papers - this is my favorite part of the course except for our discussions. I am posting this early in the course so you can ask me questions. Let me repeat myself - do not wait and try to write this Marketing Plan in the final few weeks. You will have multiple assignments due in your other courses so do not add to your stress.