Marketing Plan: Budgets

In this section of your marketing plan, detail supporting marketing (budget) that is essentially a projected profit-and-loss statement. It should show expected revenues and expected costs of production, distribution, and marketing. The difference is the projected profit. The budget becomes the basis for materials buying, production scheduling, personnel planning, and marketing operations.

Armstrong, G., & Kotler, P. T. (2015). Principles of Marketing (16th Edition). Pearson Education (US).