Question
Marketing Plan: Current Marketing Situation: For this component, describe the target market and your company's position in it. Include information about the market, product performance,
Marketing Plan: Current Marketing Situation:
For this component, describe the target market and your company's position in it. Include information about the market, product performance, competition, and distribution. This section includes the following:
A market description defines the market and major segments and then reviews customer needs and factors in the marketing environment that may affect customer purchasing.
A product review that shows sales, prices, and gross margins of the major products in the product line.
A review of competition that identifies major competitors and assesses their market positions and strategies for product quality, pricing, distribution, and promotion.
A review of distribution that evaluates recent sales trends and other developments in major distribution channels.
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