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Marketing plan for a Walmart. The goal is to improve on Walmart's current market position by coming up with a new marketing strategy.To come up

Marketing plan for a Walmart. The goal is to improve on Walmart's current market position by coming up with a new marketing strategy.To come up with ideas, think about the following growth strategies Market Penetration -Increase market share of an existing product. Market Development -Increase market share of an existing product byfinding a new target market. Product Development -Increase overall company market share byadding a new product to the product line mix. Write the Executive Summery, Situation Analysis, SWOT Analysis, competition, critical issues, Marketing mix (4p's), Implementation and controls (Implementation Timeline and measuring success)

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