Marketing plan for Mercedes SOSTAC is one of the most popular models for developing a marketing plan for companies. 1-Situational analysis The situation analysis should provide an overview of your organisation/market offering. (product or service) by addressing the business environment, and internal and external factors impacting the business. The situation analysis can be organised into the following sections: Description of the Company's offerings PESTEL SWOT The Market analysis (The growth rate, the expected growth rate, the size of the market, the market seasonality) The Competition analysis (Their size, their market share, their growth rate, the segments they are targeting, their media spending, who are the most successful competitors, in which market segments, how much retail distribution does each competitor have in different geographic locations). The Customer analysis: Understanding who current market users are and their existing purchase and usage patterns: their profile, their product usage profile, the important product attributes they consider, their usage by area) 2-The objectives: You should identify the obiectives that derive from the situation analysis conducted, the mission and the vision of the company, following the SMART Format. 3-The strategy: This stage requires you to decide whether to launch a new product, target a new market, or focus on an existing product or Market ate. STP: Elaborate the ST process and identify the segmentation bases used. Describe your customer profile (that belongs to your target segment). Identify the size of the target segment, its share of the market, how much of the population does this market represent). A perceptual map should be used to explain positioning. Conclusion - Conclusion of the findings of these first stages