marketing plan is a road map for an organization$$s marketing activities for a specified future period of time, such as $1$ year.

Apple Inc. is one of the world's most admired brands, with the iPhone being its most iconic and successful product. Apple is driven by its mission statement, which is $$bringing the best user experience to its customers through its innovative hardware, software, and services.$$

Consider that Apple is launching a new, cutting$-$edge variant of the iPhone, called the $$iPhone Z$1.$ You are the marketing manager responsible for the successful launch of the iPhone Z$1.$ The marketing objectives for this launch campaign are to generate awareness of the iPhone Z$1$ and drive its sales.

AAs the marketing manager, you need to perform the tasks below as a part of the overall marketing plan. Use your creativity to think of the attributes and features that the iPhone Z$1$ should have and state any assumptions that you have made to perform these tasks.

Identify the consumer segments that Apple should target for the launch of the iPhone Z$1.$

Describe the target segment in terms of demographics, geographics, psychographics, and behavior.

Also identify what the product positioning of the iPhone Z$1$

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