Marketing plan

• Make aProduct Development Strategies (Project Objectives, Project Needs, Project Description)aboutCAVINTI, LAGUNA.

EXAMPLE OF PRODUCT DEVELOPMENT STRATEGIES (FORMAT)

Product Development Strategies

[This would be your area where y.ou. would think and present a project in line with y.our. objectives set previously.]

THIS IS THE DEVELOPMENT OBJECTIVES

Development Objectives

The Marketing Plan for San Vicente, Palawan will cover 5 years of comprehensive reintroduction and positioning its natural wonders as its main product. At the course of this plan, the following are the directed objectives of the marketing effort. [THIS IS THE GENERAL OBJECTIVE]

[THESE ARE THE SPECIFIC OBJECTIVES. Note that each comply with SMART OBJECTIVES] By the conclusion of 2024,

• San Vicente, Palawan will be positioned as one of the most popular emerging tourist destination in the Philippines, catering to both local and international markets.
• The local government of San Vicente will position its cultural value, traditional landscape, and proud products and delicacies as its prime drivers of tourism growth.
• San Vicente, Palawan will be distinguished as a tourist destination promoting sustainable practices for its tourists and the local community.
• San Vicente, Palawan will be a host tourist destination promoting ecological harmony and biodiversity.
• The tourists flocking the town will be made aware of the beauty in captivity San Vicente, Palawan has to offer.
• San Vicente, Palawan will be one of the developing tourist enterprise zones in the Philippines, focusing on presentation of its natural tourist attractions.

[What are indicators that would be used to measure efficiency of the marketing objective?] Assuring continuity of the development in the municipality, the following are expected to be observed by conclusion of 2024:

• An observed rise in domestic tourist influx of 5% per quarter;
• An observed rise in international tourist influx of 4% per quarter;
• Decreased and mitigated negative impacts on ecotourism, biodiversity and ecological harmony;
• Increased number of local community groups participating in tourism-related development.

Relating these objectives to Medium and Long-Term Development Objectives, the following are expected to be observed in the town, in general:

• Increased number of tourism-related establishments registered and duly accredited by the Local Government;
• Formation of strongly founded Tourist Information Centres strategically located in every area of high tourism activity;
• Inclusion of Tourism as one advocacy of the Local Government;
• Increased awareness of marine biodiversity conservation in the majority of its populace;
• Increased Tourism Revenues and Receipts derived from tourism activity.

[Each project should have the following parts:

1. Project Objective- what is the goal or aim of the project? This should be in line with your General Objective
2. Project Needs- what specific materials, stakeholder/s, and equipment would you use to carry out the project.
3. Project Description- explain how the project will be done.

The area, though endowed with ecotourism capability, and is groomed to be one emerging resort city in the country, is still on the verge of misuse of its resources for consumption. As time progresses, these attributes lose their appeal as it wears off due to natural or human-related reasons. In order to address that, the plan calls for ways to further place the town in the center of development, and at the same time, practice sustainability and conservation to the smallest unit of the town.

1. Mangrove River Tours

San Vicente's rich mangroves dotting New Agutaya are a testament of hundred-year process of growing, and is home to small marine creatures and crustaceans. Thus, there is a need for the travellers to be educated about the importance of conserving these ecological frontiers aside from appreciating its novel and aesthetic appeal.

Project Objective: To deliver a tourism product that is composed of river cruising experience, sightseeing activities, and environmental education from the locals who are protecting its landscape.

Project Needs: This would need local boaters who regularly ply the mangrove forests of New Agutaya, as well as boats that cater to 6 tourists at once, equipped with flashlights, and lifejackets.

Project Description: The tour will be good for 1.5 hours boat travel, aboard local river boats. One group of 6 persons fits 1 boat, plus 1 boat driver and 1 boat staff stationed at the rear. To ensure that the area does not experience overcapacity, 2 boats will be deployed at a maximum only. The deployment point will be at a designated terminal and will end at the same terminal, following a circle journey.

2. Port Barton Diving and Snorkelling Center

Port Barton, a commune of San Vicente is host to different blue waters perfect of diving and snorkelling. The archipelago is already home to designated and prime dive spots in its archipelagic waters. Thus, the start on developing this site will be a benchmark in the area.

Project Objective: To promote Port Barton, its pristine waters and thriving marine life, as a prime spot for snorkelling, diving, and marine appreciation-related activities.

Project Needs: Though the site is open for fresh diving equipment, the area is open for diving enthusiasts to bring their own gears and equipment. There will be a designated jump-off point located at the shores. A boat will be used to transport the divers to its designated spot.

Project Description: The Diving and Snorkelling Jump-Off will be put up for briefing and command center for divers and snorkelers. The area will be used for briefing, education, training and prep-up station where equipment are for rental for those snorkelers and divers. Then, the tourists will ride aboard a motor boat to the designated diving and snorkelling area. The boat will stay around the diving point until the session is complete.

3. Sunset Fiesta Cruise

San Vicente is located northwest of mainland Palawan. The place is primarily known for its serene environment and unspoiled natural splendour. Being one of the island's pristine destinations, San Vicente offers one of the best sunset watching sessions in the entire Palawan. Embrace the tranquillity and natural beauty. Witness the sun set on the skies of San Vicente and give yourself a different experience. The soothing hues of the high heavens combine perfectly well with the shades of the calm sea and bold colours of the rugged mountains and lush forests. All these fuse into one outstanding natural vista.

Project Objectives: The goal is to devise and introduce a sunset cruise for local and international markets, which showcases indigenous Tagbanua culture and songs, with an offer of a huge array of Filipino and Palaweno food and drinks.

Project Needs: The project calls for two (2) small sized cruise boats, same design as Loboc is using. Aside from that, the project will call for caterers or local commissaries catering to bulks of native food, beverage and delicacies. If possible, the project can tap indigenous locals to ride inside the cruise and offer small dances and cultural presentations.

Project Description: The cruise will run at 5:30pm, where a maximum of 50 guests will ride aboard the cruise boat and will experience the sunset at San Vicente Bay. There, numerous Tagbanua individuals will execute their homegrown culture and tradition while the guests savour sumptuous local food and beverage made by local commissaries.

4. Mangrove Conservation Center

The mangrove nursery is a place for raising and tending seedlings until they are ready for permanent planting. The establishment of mangrove nurseries is in line with government's efforts to rehabilitate the coastal and mangrove ecosystems. The area also supports varieties of mangrove species, mud critters, shrimps, crabs, and serves as an important fish breeding habitat. Wildlife, fish, and reptiles make their homes under, around or near the mangroves. Also, during summer a couple of migratory birds flock along the boardwalk so local government units strictly implement and enforce various environmental laws in the area. At low tide, the mangroves also shelter several unique animals such as mudskippers, mud critters, crabs, snails, clams, etc. And if that's not enough, at the end portion of the tour is an islet called Tintinan which faces Maribojoc Bay and is ideal for swimming and fishing. As part of the community interaction, demonstrations from locals are highly encouraged. There are also coastal resource management lessons and community immersion programs offered via home-stays (staying with the locals). The optional experience is offered to those who are willing to learn more about mangrove reforestation. As part of the mangrove planting experience, each visitor is given mangrove propagules and seedlings to be planted in the area. You will also take part in conservation efforts such as cutting, planting and managing mangroves. They will also be taught how to assess the effectiveness of their mangrove's natural function as a fish nursery and in providing shelter for other sea creatures.

5. Malagnang Regatta

"Malagnang" is a native word which means "mud" or "muddy", as seen on most areas of San Vicente. It signifies fertile soil that gave life and prosperity to the early settlers of the town. This celebration starts as early as the first day of June and culminates in a 3-day non-stop activities on June 19 to 21 in which local residents and visitors take part in various events, competitions, and cultural programs. All activities and events during this festival underline the symbolic and significant nature of mud to the people of San Vicente, Palawan. A regatta is a series of boat races. The term typically describes racing events of rowed or sailed water craft, although some powerboat race series are also called regattas.

Project Objective: To promote San Vicente as a recreational, leisure and sports destination, along with the proposed current marketing strategy to establish the town as an emerging resort city.

Project Needs: This is a sponsored event, so the stakeholders will establish promotional agreements and sponsorship engagements from national sports agencies, associations regarding regatta and sailing activities. Also, this will coincide with the regular "Malagnang Festival" which will draw more spectators in this 3-day event.

Project Description: This will be a 1 day event at the beachfront where participating sailboats will sail the San Vicente waters and race against time. The rules on regatta will be defined and be implemented before the actual event.