Marketing Plan: Marketing Strategy:

In this section of your marketing plan, outlinethe broad marketing logic by which the business unit hopes to engage customers, create customer value, and build customer relationships. Also include the specifics of target markets, positioning, and marketing expenditure levels.

How will the company create value for customers in order to capture value from customers in return? This section should also outline specific strategies for each marketing mix element and explain how each responds to the threats, opportunities, and critical issues spelled out in the plan.