Marketing Plan

On-Going Assignment

40 marks written submission 40 marks oral presentation 20marks format of written/oral materials 100 marks total

1. Pick a product that you know a bit about.
2. Which company makes it?
   1. Name, Background information, history
3. How does this company segment or combine its market (chapter 3)
4. What segment is this company going after?
5. What other segment could they go after?
   1. Why should they choose this new segment.
      1. Psychographics |
      2. Geographics |-- ---- Segmenting characteristics
      3. Demographics |

please make a presentation