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Marketing Plan: Situation Analysis & New Product Development Pretend you are introducing a restaurant in Canada. Conduct a study of its consumer target market to
Marketing Plan: Situation Analysis & New Product Development
Pretend you are introducing a restaurant in Canada.
- Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to consider the target market of competing products, and find a niche for yours.
- Identify your points of difference and positioning strategy.
- Analyze relevant category trends.
- Analyze consumer trends.
- Perform an environmental analysis including both a SWOT & PEST.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
