Marketing plans focus on such matters as

1 point

return on investment

target market

operational challenges

human resource management

value of stock

Clear selection

Who formulates the overall strategic direction for an organization?

1 point

external planning consultants

middle managers

senior managers

the media

stock holders

The factors that a company must consider when corporate strategies are developed include

0 points

customer wants

management commitment

advertising agency recommendations

market share

return on investment

Option 6

When Target opened in Canada with in-store Starbucks cafes, this was an example of

1 point

penetration strategy

divestment strategy

strategic alliance

new product strategy

acquisition strategy

When Bell Canada bought Virgin Mobile Canada for $142 million, this was an example of:

1 point

a penetration strategy

a strategic alliance

a divestment strategy

an acquisition strategy

consolidation

Option 6

In the business planning process, another term for execution is

1 point

concepts

tactics

objectives

strategies

mission

Clear selection

The business planning process involves making decisions about

1 point

prices, suppliers and products

competitors, consumers and capital

markets, risks and consumer behaviour

objectives, strategies and tactics

a ten-year goal

To increase market share from 25% to 30% by 2016 is an example of

1 point

a mission statement

a marketing strategy

a social responsibility objective

a corporate objective

a sales strategy

Objectives are statements that outline

1 point

specific details of implementation

necessary resources

a mission statement

what is to be accomplished

a marketing strategy

After the corporate objectives are confirmed, the organization must identify the corporate strategies, which are plans outlining

1 point

changing demographics

the responsibilities of the advertising manager

the media required

the role of the marketing manager

how the objectives will be achieved

Option 6