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Marketing Principles. Book name: Marketing an Introduction. Video Case. 7-16. What was the reasoning behind the decision of Plymouth Rock Assurance to rebrand the three

Marketing Principles. Book name: Marketing an Introduction. Video Case. 7-16. What was the reasoning behind the decision of Plymouth Rock Assurance to rebrand the three auto insurance brands as one brand?

Plymouth Rock Assurance is an insurance company that provides homeowner's and auto insurance.

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