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Marketing professionals are often offended by the Accountants assertion that:The Customer may not always be Right, when addressing the quantity of selling and administrative resources
Marketing professionals are often offended by the Accountants assertion that:The Customer may not always be Right, when addressing the quantity of selling and administrative resources used by some customers. The intent is not to dismiss the Customer or provide poor customer service. How should this debate be settled? (Respond in terms of Cost Behavior/CustomerProfitability
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