2 Using the same product (client), expand the brief into a longer one Remember to describe your audience using the appropriate VALS, such as Belongers, Emulators, Achievers, and so on (See chapter 1...

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2 Using the same product (client), expand the brief into a longer one Remember to describe your audience using the appropriate VALS, such as Belongers, Emulators, Achievers, and so on (See chapter 1 ) ...

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=+2. Using the same product (client), expand the brief into a longer one. Remember to describe your

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy