=+2. Using the same product (client), expand the brief into a longer one. Remember to describe your

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=+2. Using the same product (client), expand the brief into a longer one.

Remember to describe your audience using the appropriate VALS, such as Belongers, Emulators, Achievers, and so on. (See chapter 1.)

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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Authors: Margo Berman

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=+2. Using the same product (client), expand the brief into a longer one. Remember to describe your

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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