Marketing Project Promotional Plan Template Include details for the three outbound and three inbound marketing tactics in this chart. Remember, all activities should work together to make the launch of your produ successful. Consider spacing out your activities through the calendar year and using tactics in combination for greater effectiveness. EXAMPLE MONTH ACTIVITY START DATE MAR APR Direct Response 15 Email MAR Advertising Apr 10 - Mobile Sales Promotion (in-store) Apr 15 END DATE MAR 20 DESCRIPTION May 15 Sent to past product buyers for whom we have email. Approx. 2,500 names on list. Apr20 Mobile-targeted ads to attendees of prominent consumer trade show in Toronto. Introductory offer of a 25%-off coupon included with one full- price product purchase (Toronto-area grocery stores). RATIONALE/BENEFITS OF ACTIVITY Create awareness of product. Encourage social media sharing and posts with opportunity to win a prize for posting about new product on social media. Create awareness of product. Drive traffic to brand booth at trade show. Build on awareness activities in Toronto -area to encourage purchase of product.

Marketing Project Promotional Plan Template Include details for the three outbound and three inbound marketing tacties in this chart. Remember, all acri ities should work together to make the launch of your prod successful. Consider spacing out your activities through the calendar year and using tactics in combination for greater effoctiveness