Marketing question

1. As part of its rebranding from H20 to X-1, the company expanded its waterproof product concept to its waterproof, weatherproof, and sweatproof concept. In doing so, X-1 added sweatproof headphones, waterproof headphones, and headphones for women to its existing waterproof cases/armband products. Collectively, these products represent X-1s __________.

product class

product mix

product utility

product item

product form

2. X-1 develops new products specifically for the unique needs of athletes in the endurance, outdoors and health club categories. From a marketing perspective, endurance, outdoor and health club athletes represent X-1s ________.

mass markets

commercialization costs

opportunity costs

target markets

development costs

3. X-1s waterproof, sweatproof, weatherproof earphones such as the Momentum, the ultralight in-ear headphone, were developed for athletes and sports enthusiasts. The Momentum would be best classified as a(n) _____________.

service product

government product

industrial product

consumer product

business product

4. The product development team works closely with sales and marketing to put together a 12-month forecast to make a business case for any new product. This financial forecast often accompanies marketing and product synergy assessments in which stage of the new-product process?

Business analysis

Commercialization

Screening and evaluation

Market testing

Development

5. After a functional prototype is made and safety tested, X-1s team of athlete testers uses the product and provides X-1 with feedback. This type of prototype consumer testing occurs in which stage of the new-product process?

Idea generation

Commercialization

New-product strategy development

Business analysis

Development

6. Print advertising, digital advertising, events, trade shows, athlete sponsorships, and social media are the tools that X-1 uses to communicate the advantages and benefits of its new products to its market and are utilized in the _______ stage of the new-product process.

idea generation

market testing

development

commercialization

business analysis