Marketing Question

1.Explain the concepts of reach and frequency and outline how these may be used to sell advertising.

2.If you want to advertise a new car on to the market which is a mid range price & will appeal to families, which forms of advertising media would you recommend and why?

3.Advertising is concerned with:

A. Maintaining a good public image

B. Encouraging a particular behaviour

C. Reinforcing existing loyalties

D. All of the above