Question
MARKETING QUESTION (10 MARKS) 400-500 WORDS PLEASE DON'T COPY PREVIOUS ANSWER PROVIDED- IT WAS NOT RIGHT OR GOOD PLEASE. Consider the below Mcdonalds ad campaign.
MARKETING QUESTION (10 MARKS) 400-500 WORDS
PLEASE DON'T COPY PREVIOUS ANSWER PROVIDED- IT WAS NOT RIGHT OR GOOD PLEASE.
Consider the below Mcdonalds ad campaign.
Discuss the ad using different marketing communication concepts/theories (including at least 3 of: direct marrketing, digital marketing point of purchase, product placement , sales promotion, interactive channels)
Discuss the mere exposure effect in realtion to this Ad. In your answer, include what you believe the objective(s) of the ad campaign was/were, as well what the ad function was, and whether it would be more important for such a campaign to focus on reach vs. frequency.
Share your personal response to the ad (e.g., how it made you feel and what caught your attention about it) and whether you believe it was a successful ad in your case.
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Financial Accounting
Authors: Paul D Kimmel, Jerry J Weygandt, Donald E Kieso
8th Edition
1118953908, 9781118953907
