marketing

Question 13 (1 point) a Your colleagues are confused about using the marketing research process, as they know that something is wrong but are not sure of the specific causes to investigate. They seem to be having problems with which is often the hardest step to take. determining a research approach b developing the research plan C and D d selecting a research agency to help defining the problem and research objectives e Question 14 (1 point) Which of the following statements is true regarding information collected by marketers? a Most managers are burdened by data. b Many managers need better information. Most managers need more information. d Managers lack information. Managers have the right information and they have enough of it. e