Marketing

Question 2 is a follow up of the first question, I do not have any further details.

Come up with your own scenario (state the products/industry) that illustrates a cannibalization rate of 27% and give me details of the different amounts of products sold in your scenario. Assume that we extend the scenario in the pre-vious question to estimate the cannibalization breakeven rate and find it to be 33%. In 5 sentences or less, explain the implications of the estimated cannibalization rate and the cannibalization breakeven rate for the products in