Marketing

Question: Assume you have been appointed to develop ethnic and multicultural marketing for a small chain of household appliance stores in a largemetronolitan are.There are several arge concentrations of first- second- and third-generation ethnic and cultural grouns im the area. This firm iwilling to make a major investment in the efort. and you have been asked to build a staff to help you launch this effort. What three positionswould you creeate and briefly, what would the responsibilities be for each position?

Requirements:

You should demonstrate your understanding of ethnic and multicultural marketing and strategy.

You are welcome to use examples to demonstrate your points of discussion.

You will not need citations from book, nor should you use the Internet for any purpose.