MARKETING QUESTION - Question is in bold writing

BACKGROUND

Jenny Craigs current average consumer is in the 50-60 age range, and one of their core goals is to capture a slightly younger target in the 40-50 range.

QUESTION

Make a critical judgment for how effective two different marketing messages/examples are at appealing to consumers and differentiating from competitors. Make sure to link back to Jenny Craig Program

Specifically, how effective are these ads at positively communicating the brands position and unique points of difference to its target audiences? Is one communicating more effectively than the other? Are they reaching different target audiences? What is your evidence for that?

Consider the following in judgement:

Is the position being communicated well through the messaging?

Are they using their messaging to highlight their strongest benefits? What about their core points of difference?

Are they communicating what their target consumers actually care about?

Are they communicating differently for different targets?

Are they communicating this message in a way/style that will help connect with their

target audience?