Marketing Questions

14. Brand awareness and distribution in stores is most important in which stage of the product life cycle? A. Introduction B. Growth C. Maturity D. Decline E. Comaemrcialization 15. Price skimming involves: A. setting an initial low price to establish a new product in the market. B. setting a limited number of prices for certain categories of products. C. setting prices in uneven dollar amounts. D. taking advantage of the fact that consumers to do not always respond rationally to stated prices. E. setting an initial high price to cover new product costs and generating a profit. 16. Brand refers to the degree of brand awareness, brand use and loyalty, and overall value to the company and purchaser. A. insistence B. equity C. prominence D. leverage E. incentive 17. During the stage of the product life cycle, sales begin to climb and the product begins to show profit. Companies who are competitors introduce similar products to your company's products as the potential is recognized. A. decline B. maturity C. development D. introduction E. growth 18. are less frequently purchased consumer products and that customers compare carefully on suitability, quality, price, and comparisons to other products in the same category A. Shopping products B. Brand acceptance products C. Services D. Industrial products E. Line extensions