marketing questions 234

Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads. Examine how these advertisements reflect the two cultures. Discuss your position in the standardized vs. localized debate. Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

Based on inspiration of the movie "The Founder", carry out a strategic analysis and evaluation of current situation (especially the digital economy), focusing on the themes of business model innovation or entrepreneurship. Use appendices to provide detailed supporting evidence and make sure that you integrate key points from the appendices into your answers. Your analysis should include as a minimum: i. The characteristics of digital economy and its differences compared with the industrial economy. ii. The basis of competition in certain industry (Porter's generic as a minimum). iii. Target customer analysis. iv. Feasible business model. v. Risk analysis.

Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads. Examine how these advertisements reflect the two cultures. Discuss your position in the standardized vs. localized debate. Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

Assignment Instructions

Reference no: EM132518968

Let's start with three givens: (1) college students love chocolate chip cookies, (2) you have a special talent for baking cookies, and (3) you're always broke. Given these three conditions, you've come up with the idea of starting an on-campus business-selling chocolate chip cookies to fellow students. As a business major, you want to do things right by preparing a business plan. First, you identified a number of specifics about your proposed business. Now, you need to put these various pieces of information into the relevant section of your business plan. Using the business plan format described in this chapter, indicate the section of the business plan into which you'd put each of the following: 1. You'll bake the cookies in the kitchen of a friend's apartment.2. You'll charge $1 each or $10 a dozen.3. Your purpose is to make the best cookies on campus and deliver them fresh. You value integrity, consideration of others, and quality.4. Each cookie will have ten chocolate chips and will be superior to those sold in nearby bakeries and other stores.5. You expect sales of $6,000 for the first year.6. Chocolate chip cookies are irresistible to college students. There's a lot of competition from local bakeries, but your cookies will be superior and popular with college students. You'll make them close to campus using only fresh ingredients and sell them for $1 each. Your management team is excellent. You expect first-year sales of $6,000 and net income of $1,500. You estimate start-up costs at $600.7. You'll place ads for your product in the college newspaper.8. You'll hire a vice president at a salary of $100 a week.9. You can ship cookies anywhere in the United States and in Canada.10. You need $600 in cash to start the business.11. There are six bakeries within walking distance of the college.12. You'll bake nothing but cookies and sell them to college students. You'll make them in an apartment near campus and deliver them fresh.

Philosophy of Religion Case Study Assignment

Value: 20%

Due: Wednesday, November 10, 2021 (11:59 pm (Eastern))

The purpose of this assignment is to apply philosophical writing and ideas to contemporary discourse around a current event. You know the one...

Instructions:

1) Read Catherine Keller's 'Letter' in response to the COVID pandemic. (See https://medium.com/@drewtheological/a-letter-from-catherine- keller-1930029c4914 ) 2) Next, choose either the assigned reading by Leibniz or Hume as a philosophical companion reading. (You may also select Augustine or Aquinas, but those seem much less directly relevant to me.) 3) Then, choose three (3) questions discussed/answered by Keller and respond to what she says as if you were Leibniz or Hume (or Augustine or Aquinas). In each of your responses to each respective question tackled by Keller, you must include an appreciable use of primary text from the philosopher you choose.4) Format:Introduction paragraph (introduce the general topic, Keller's overall position and indicate what you will be doing in this piece of writing) (3 marks)Body paragraph 1: Respond to one of Keller's questions (and her answers), as though you were the philosopher you choose. (3 marks) Each response (equivalent to a "body paragraph" in an essay) should introduce her "answer" (direct quote may or may not be used here). This is to be followed by a logical response from Hume/Leibniz. The response must first be presented in summary, followed by use of a direct quotation from the respective primary text used. (To ensure economical/concise prose form, quotations should not exceed two sentences in length.) A short reasoned explanation of how the philosopher's quotation specifically responds to Keller should follow.Body paragraph 2: As above, respond to a second of Keller's questions (and her answers), as though you were either Hume or Leibniz. (3 marks)Body paragraph 3: As above, respond to a third of Keller's questions (and her answers), as though you were either Hume or Leibniz. (3 marks) Concluding paragraph: Express what you have accomplished or shown in this assignment, and end with any interesting further thoughts (e.g., connections to other philosophers, other events, your own views, etc.)(3 marks) NOTE: Grammar, spelling, punctuation and organization are worth 5 marks.

5) Citations: you don't need any citations so long as you are only using the Keller article and the Hume or Leibniz assigned reading. Remember to make sure to use direct quotations, though, and use quotation marks when doing so. (See above.)

6) Hand in the assignment under 'Assignment Submissions' by Wednesday, November 10.

There are 4 distinctive strategies that describe the markets to be served, and how customer value is maintained.

These strategies are:

Cost leadership and broad market

Cost leadership and narrow market focus

Differentiation and broad market

Differentiation and narrow market focus

These were first described by Michael Porter as generic business level strategies. Recently, other authors have described an integrated cost leadership-differentiation strategy as the fifth distinctive choice. As you read this Module/Week Reading & Study material, keep in mind that a firm's "DNA" impinges on such a strategy. For example, if Walmart decided to get into the high fashion clothing business, their intense dedication to high volume supply chain logistics, and cost minimization that leads to customer value through low prices, would interfere with their ability to serve their new customers. How could they successfully compete with Zara who can take a picture of a new fashion and in 6 weeks deliver a finished product in limited quantities to their stores world-wide?

The website article on business level strategy (Starr, 1999) points out the major risk of an integrated cost leadership - differentiated strategy: being stuck in the middle. That is, you don't have the lowest costs and your customers don't see your products as differentiated enough to command higher prices.

In Porter's article "What Is Strategy" (Porter, 1996 Issue 6) he differentiates between a firm's drive for operational effectiveness and making choices on whom to serve and how. The table below is excerpted from that article:

Alternative Views of Strategy

The Implicit Strategy Model of the Past Decade

One ideal competitive position in the industry-

Benchmarking of all activities and achieving best practice

Aggressive outsourcing and partnering to gain efficiencies

Advantages rest on a few key success factors, critical resources, core competencies.

Flexibility and rapid responses to all competitive and market changes

Sustainable Competitive Advantage

Unique competitive position tor the company

Activities tailored to strategy

Clear trade-offs and choices vis-a-vis competitor

Competitive advantage arises from fit across activities

Sustainability comes from the activity system, not the parts'

Operational effectiveness a given

For Porter, and others since, sustainable competitive advantage arises from being distinct from competition.

Questions

Provide an example of a firm in each of the 4 generic strategy categories; how does their strategy relate to their customers?

It is said that both IKEA and McDonald's successfully use the integrated cost leadership-differentiation model. In what ways do either or both accomplish it?

What are the major differences in value creating activities between cost leaders and differentiators?

Some firms have been criticized in social media for not making products that suit everyone's needs. Does a company with a focused (narrow market) strategy have a responsibility to the public to expand their offerings?

Why have companies such as Radio Shack, J.C. Penney, Sears, and RIM (Blackberry) failed?

References

Porter, M. (1996 Issue 6). What Is Strategy. Harvard Business Review, 61-78.