Marketing

. QUESTIONS I 1. As a student of international marketing, do you think that cultural differences between nations are more important than cultural variations within nations? Under what circumstances is each I important? (25 marks) 2. In designing their strategy, most international 5 firms have to decide whether they want to enter I markets incrementally (the waterfall approach) or : simultaneously (the shower approach). As a student of international marketing, what will be your key arguments for choosing either of such approaches? (25 marks) ' 3. In your opinion, is globalisation inevitable? Are the overall benefits of globalisation positive? What would you consider to be the gains and losses from globalisation? (25 marks)