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The first Canadian Tire store opened in 1922. Since the early 21st century, its strategy has been updated to capture a larger market share by

The first Canadian Tire store opened in 1922. Since the early 21st century, its strategy has been updated to capture a larger market share by offering lower everyday prices to attract a large number of buyers and win a large market share. This is referred to as ________.

Select one:

A. market-skimming pricing

B. deceptive pricing

C. value-added pricing

D. target costing

E. market-penetration pricing

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