Marketing questions:

TU O words Question 23 10 pts Starbucks just launched its first energy drink. Baya Energy Baya uses caffeine naturally found in coffee and the drink comes in 3 flavors: mango guava, raspberry lime, and pineapple passion fruit. Each can contain 90 calories and 160 mg of caffeine. The current energy drink market is dominated by large competitors, for example, Red Bull. 1. Suggest a strategy that Starbucks can use to differentiate itself and achieve a competitive advantage in the energy drink market? 2. How should Starbucks position Baya Energy? Describe a perceptual / positioning map to illustrate your answer. (you don't need to know anything about the market, broad suggestions are fine) a Edit Format Table 12pt Paragraph BIVA TY P 0 O words Question 24 10 pts Understanding the major factors that influence buyer behavior is an important part of marketing Explain how the decision process in the consumer (B2C) market is different from the decision process in the business (B2B) market. Edit Format Table 12pt Paragraph | BI U ALTY