Marketing refers to $\_\_\_\_\_\_\_\_\_\_.$

Question $22$ options:

the production of products or services that will generate the highest return on investment.

the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.

the strategies used in the advertising and promotion of products and services to customers around the globe.

the process of identifying target market segments for a product or service.