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MArketing related question, need an answer ASAP In a corporate vertical marketing system, Multiple Choice Independent firms at different levels of the marketing channel contractually
MArketing related question, need an answer ASAP
In a corporate vertical marketing system, Multiple Choice Independent firms at different levels of the marketing channel contractually agree to achieve coordination. conflict tends to be a major problem. there is no common ownership, and the dominant member has significant power to impose its agenda members of the marketing channel are typically owned by a parent company, and potential conflict among members is thereby reduced. independent firms join together formally to decide how the marketing channel will operate Step by Step Solution
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