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Marketing Research 1. Be familiar with the different types of errors. 2. What is Random Sampling error? How can be reduced? 3. What is systematic

Marketing Research

1. Be familiar with the different types of errors. 2. What is Random Sampling error? How can be reduced? 3. What is systematic error? Can be reduced or eliminated? 4. Sample selection vs. Random sampling error. 5. Interviewer error vs. interviewer bias.

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