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Marketing research begins with defining the objective of the research. What is the objective of Farmers Edge in terms of the information it collects from
- Marketing research begins with defining the objective of the research. What is the objective of Farmers Edge in terms of the information it collects from its clientele using VRT?
- Farmers Edge captures quantitative field data from its customers using its technology. What sources provide the company with marketing intelligence?
- What sort of contact method is being used when a Farmers Edge employee visits a farmer and discusses his or her challenges? What are the pros and cons of this contact method?
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