Marketing Research can be used throughout different marketing business stages for a variety of reasons. The type of research and how to find the information varies depending on the information needed for the business strategy. There are two main types of market research methods: qualitative and quantitative. In your discussion board this week, discuss the following topics:

What is qualitative research and provide an example when marketing would benefit from this method?

What is quantitative research and provide an example when marketing would benefit from this method?

How are they different from the information collected?

Use the Discovery database to locate articles, ebooks, and other resources about qualitative and quantitative research.

In response to your classmates$$ posts, discuss the differences and similarities in the from your research options. What other benefits from the research information collected could be used to benefit a marketing strategy?